Platinum Elite Permanent Makeup Artist

Cheryl Holliday

Permanent Cosmetics Cheryl Holliday

Welcome to Cheryl Holliday, your premier destination for permanent makeup artist treatments and exquisite permanent cosmetics.

As a highly skilled permanent makeup artist, Cheryl Holliday is committed to enhancing your natural beauty. With meticulous precision and a keen eye for detail, Cheryl creates stunning and long-lasting results. From perfectly shaped eyebrows to captivating eyeliner and vibrant lip color, Cheryl’s expertise will leave you feeling confident and beautiful. Unveil the transformative magic of permanent cosmetics with Cheryl Holliday and experience the epitome of timeless elegance.

permanent makeup artist cheryl holliday

Environ Approved Skin Slinic


My clinic, Lasting Beauty Wakefield is an Environ approved Skin Clinic. We offer face to face and online detailed skin consultations (book on-line) to ensure you get the very best and correct products for your skin type. All products are guaranteed genuine products and are available for fast delivery. If you want to discuss any aspect of the Environ range please call us for honest independent advice.

Pure Derma & Pure Hydro Specialist

Advanced Treatments

Permanent Cosmetics

With Permanent Cosmetics you can have – all day and every day – larger looking eyes and thicker looking eyelashes with eyeliner, or get amazing lips that look fuller and create a younger looking mouth by using permanent lip colour and lip liner. Also you can have perfectly shaped eyebrows that make your eye’s look much bigger and your brow line smoother – an instant eyelift without surgery or botox!

Micro Needling with Radio Frequency

RF microneedling is now on the rise as a popular medical skin treatment.  It works on all skin types and is safe for treating patients with coloured skin. Patients of all ages can enjoy the benefits of microneedling to tighten and contour the face and body.

Advanced Facials

Pure Hydro is one of the most powerful, non-invasive skin resurfacing treatment available. It combines an 8 step system to cleanse, exfoliate, extract, hydrate, infuse,  oxygenate, tighten and contour while removing dead skin cells and impurities
Permanent Cosmetics & Makeup Treatments Cheryl Holliday

Platinum Level Permanent Makeup Artist

Permanent Cosmetics

Welcome to the world of permanent cosmetics, where beauty becomes timeless. At Cheryl Holliday, I specialise in the art of enhancing your features through the magic of permanent makeup. Whether you desire perfectly sculpted eyebrows, mesmerising eyeliner, or captivating lip colour, my expertise in permanent cosmetics ensures that you wake up every day looking effortlessly stunning.


Book An Appointment

Treat Yourself

Book your transformation today and unveil the beauty of permanent cosmetics with Cheryl Holliday.
Pure Derma Remodelling & Facial Contouring Treatments

PUREDERMA Remodelling & Facial Contouring Treatments

Micro Needling with Radio Frequency

PUREDERMA is an advanced method of skin rejuvenation which uses both microneedling and radio-frequency to stimulate the body’s natural healing process. This in turn encourages collagen production which results in smoother, younger-looking, tighter skin.


“Fabulous salon with fabulous, friendly staff. Top-class, professional service every time. All beauticians are well experienced, knowledgeable and very thorough. If there is something to know about beauty/skincare/treatments and Cheryl (the salon owner) doesn’t know the answer, then it’s not worth knowing. All the girls go above and beyond, making every client feel valued and relaxed.”



“Excellent service as always! I had my semi perm eyeliner topped up – for anyone considering getting it done but worried about any pain (like I was), don’t be – you can barely feel it! I’m guessing that’s down to Cheryl’s skills in her application and the careful way she uses the numbing cream/treatment too. Would highly recommend & I’m really pleased with the outcome too! No more daily eyeliner application for me – just a little top up if I want to vamp it up on a night out!”


Pure Hydro 8 Step Facials

Pure Hydro 8 Step Facial

Advanced Facials

PUREHYDRO is one of the most powerful, non-invasive skin resurfacing treatments available. It combines an 8 step system to cleanse, exfoliate, extract, hydrate, infuse, oxygenate, tighten and contour while removing dead skin cells and impurities.